Canadian Social Launch
One day, an ex-Walmart client came to us with a challenge. They needed to not only launch DoorDash Canada’s social, but continually justify its existence to the US. With aggressive growth targets, our content needed to resonate in every neighbourhood across the country.
So we helped welcome Canadians to the Flavourhood, turning our social channels into joyful, colourful, community-minded spaces that celebrated the faces behind the flavours.
As the Flavourhood grew, gentrification set in, but we still found opportunities to get inventive with some of Canada’s classic chain restaurants, too.
Creative Director/Copywriter - Andrew Parsons
AD - Emily DiRenzo, Jamez Townsend
Agency - Church+State
Leaning Local
What’s Good in the Flavourhood was an Always On series that featured diverse business owners from across Canada.
For International Women’s Day, we created On Her Plate, a series that tackled the inequities female entrepreneurs in the restaurant biz face.
No one knows restaurants like Dashers, so beyond learning their stories, we asked them to share the local places they love.
Around the Corner combined stunning food photography with lovely restaurant profiles, giving Canadians more Flavourhood inspo.
Creating Community
DoorDash Unwrapped leveraged real order data to engage & entertain our audience.
Our version of F. Marry. Kill. traded audience insights for the chance to win gift cards.
If something was trending (like Drake’s album art) we jumped on that, too.
Making Things. Breaking the Internet
When diners couldn’t go to East Side Mario’s during COVID, we turned eating pasta at home into a moment.
A plate for home in the shape of home plate to announce DoorDash & BP’s Blue Jays Partnership.
A rib-scented soap, so when you washed your hands after eating ribs, you could still smell like ribs.