Du it with Dulux

With declining sales, lagging brand recognition and a country unsure how to pronounce their name (Deluxe? Duolux?) Dulux Canada needed a fresh look & feel. All while preserving their Quicker. Better. Smarter.

Enter Du it Different. While the competition focused on colours and trends, we shifted the narrative, showing Canadians there’s a better way to paint through dynamic creative across brand building and BOGO sales.

With quicker dry-times, better product, and smarter in-store advice, we differentiated Dulux in a saturated market, surpassed campaign benchmarks, and gave a fading brand new life.

Creative Director - Andrew Parsons
AD - Dominika Grzesik
Copywriter - Hailey Appel

Agency - Church+State