Millions of Followers

For the first time ever, the Terry Fox Foundation was experiencing declining donations. Our challenge? How could we take Terry out of the history books and reframe this Canadian icon for the Canada of today.

By putting a moder social media lens on Terry’s achievements, we were able to take this amazing Canadian’s story and make it timeless.

What really mattered? With a $0 media budget and minimal production, donations grew 45% year-over-year, while the average donation grew 16%.

Recognition:
Strategy Awards:
Silver in Turnaround Strategy
WARC Awards:
Silver in Effective Content Strategy
AToMiC Awards:
Bronze in Atomic Shift
Marketing Awards:
Bronze in Public Service - TV Single
Applied Arts Awards:
Public Service, Series

Copywriter - Andrew Parsons
Art Director - Robin Soukvilay
CCO - David Crichton

Agency - Grip