Social Evolution
Walmart’s social channels were once… depressing. Statics of models in studio holding batteries, vitamins, and other things that have nothing to do with social.
Spanning seven years & 3,000+ unique assets a year, our organized, devoted, dynamic team completely changed how Walmart viewed social, turning it from an afterthought into a profit engine. All while navigating a global pandemic, the rise of influencers, new platforms, ever-evolving production realities, complex IAT relationships, and more.
How do you quantify thousands of pieces of creative, millions in agency revenue, and tens of millions in client sales in a single case study? Unfortunately for the sake of this website, you don’t. But you can check out some favourites below.
Creative Director - Andrew Parsons
AD - Jess Beattie, Dominika Grzesik, Gaurav Uppal, Timeia Buhra
CW - Kelly Li, Hailey Appel, Kerrin Jalandra, Ethan MacDonald
Agency - Church+State
Because sometimes an influencer’s kid is the real star.
When a Canadian becomes World’s Strongest Man, you’ve gotta act.
Making an icon, more iconic.
Making trends more ownable.
Twisting the classic recipe video for a great cause.
Classic Dad.
Tech. Simply done.
Cookies that look as good as they taste.